And when we arrived, we arrived…in style.

chrysler 1


I missed the Golden Globes over the weekend, and apparently the debut of this fantastic new video from Chrysler. From a marketing perspective, it touches on so many elements that resonate right now, in fashion and culturally – notably the appeal of nostalgia and times past, a certain back-to-basics sentiment, the rise of Americana/ “heritage” brands and vintage glamour. The use of Obama-like pacing (:26!) wasn’t an accident, either. Loving the messaging in this commercial and its desire to return to a time of unapologetic glamour, of dressing and acting like ladies and gentlemen. Now if only we could return to a time when cars looked as distinctively stylish as they did then.


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