Simply Sol(e)d.

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Local entrepreneur Kassie Rempel of SimplySoles throws open the doors of her first brick-and-mortar store tomorrow in Columbia Heights (1438 Park Road). The sketch above was the only hint of the adorableness that was revealed at the opening preview this past Wednesday:

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Though it's just paces away from the behemoth Target and Giant stores, the boutique is a cozy, intimate nook with a covetable selection of shoes (Butter, Bettye Muller, Taryn Rose, Delman, Chie Mihara...), handbags (Bulga, Cate Adair) and a smattering of other accessories, including Look from London tights. Each shoe in lillybee, SimplySoles' in-house line, is inspired by and named for a well-known female celebrity (I'm a fan of the "Gwyneth," a gorgeously modern neutral in a comfy mid-wedge). I am so impressed by the store, which stocks so many fabulous-looking-but-amazingly-comfortable options that I couldn't pick one, two, or event three favorites. I am very picky about shoes - and clearly, so is Kassie, who has an impressive background (cover of Fortune Small Business, mother of two), and enviably thick and shiny red hair.

So! Go tomorrow, when everything will be 25% off. If you order online, you can still get the discount by entering CHANGE at checkout.
Keep in mind that the store is only open Saturdays 10-5 and by appointment only....

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