FW: We Have Another One

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Soon Washington will have another, yes another, fashion/social scene/party/lifestyle glossy. This time, the Washington Post franchise getting in the game. The Washington City Paper seems to have broken the news (with obligatory eye-rolling, of course) for FW (Fashion Washington). While the distribution model is a little disappointing, The Post isn't ripping off The Examiner exclusively at all; the paper seems to be considering all of the models its competition uses - select mailings and select retail drops (you can pick up DC Magazine at Muleh on 14th Street and Capitol File at Erwin Gomez in Georgetown).

More on all of this later because I'm running out, but what do you guys think? Does Washington need another glossy? Could The Post fill an important editorial gap? Is this just a way to get in on a new advertising stream? Do you think they'll get really conceptual and creative with it, like the New York Times' Style mags?

In any case, I can't wait to get my hands on it. Somehow.

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