Project Beltway Interviews: Daniel Roger of We One You Two


Though I’m not sold at all on the name, We One You Two does offer some covetable clothing, especially upstairs (it has a townhouse-y feel). We One You Two’s space was formerly occupied by I.D. — which everyone, including We One You Two Creative Director Daniel Roger, then an I.D. part owner — admits was not terribly fashion-forward. Roger was looking for something more fashionable, and he and his cadre of young female partners including Thalia Attinger, Krista Johnson and Judy Mayka seem to have accomplished that. Among the labels, there’s Franco Mirabelli suiting, LA-based lines MK2K and Poleci, and Israeli line Lia Kes (which I have to say I saw first in Washington at On Lokation). Slightly more casual clothing and accessories are housed downstairs, including some cute faux Kenneth Jay Lane bangles for $10 each. Roger is particularly excited that the store will soon carry L.A.M.B. and Hollywould. Here’s what he had to say, in his thick French accent, about the store and his personal style.

We One You Two is having a party tonight….

What are you wearing?
Hugo Boss jeans, Le Chateau Canada jacket (“I bought it at least 25 years ago”), Lucchese boots, Ralph Lauren pocket square and glasses from French line Eye’DC

Where do you like to shop?
Anywhere and everywhere, but I admit that I shop mostly in Paris. I’m there about twice a year. There, there are boutiques everywhere you go. You don’t have to go into somewhere like Saks or Neiman Marcus to find good things. I go to Le Printemps (Paris) for shoes. I love my shoes.”

What’s your style philosophy?
I think it’s all in the attitude. And I do have an attitude. Mostly I think personal style means being yourself, whoever that is. Too many people try to be someone else, and it’s hard enough to just be yourself.

What are your thoughts on style in Washington?
There could be more personality there, but DC is changing for the better. Women dress up more and look better than the men. I’ll go to dinner and see couples out, at a nice place, and the women look great…hair, makeup, a nice dress…and the men look like slobs! DC is changing though, and we’re excited to be a part of that.


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