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Project Beltway Interviews: Treat

Wednesday, October 3, 2007

Local designer Phung Vong is the adorableness behind local indie label Treat. Check out the goodies online here and during STYLEistics at Rock & Roll Hotel on October 20, where Treat plans to sell wares along with labels DURKL, De Nada Designs, and Realm, which PB interviewed way back when. Treat designer Phung Vong just put out an overuse-of-the-word-cute-inspiring fall lookbook featuring dreamy dresses and tops, so check ohhh, pretty much the entirety of it after the jump.

*Disclaimer: Forgive me for one kind-of-trite question. I almost didn’t include it, but the resulting answer was just too good.

What is your vision for Treat?
I’ve already canned the resale of vintage apparel. From time to time, I’ll pull out the good stuff like outrageous costume jewelry and fun vintage apparel pieces for trunk/trade shows, but for the most part, I’m focusing primarily on my seasonal designs.

Tell me about the fall line.
Undeniably adorable, fun, charming, beyond playful, and best of all different from any other.

What/who inspires you as a designer?
My surroundings: people to people encounters, art, culture, architecture, color, composition, all sorts of things really.

If Treat was a food, what would it be and why?
Tomato, of course. It’s not quite a vegetable, yet considered a fruit and aesthetically pleasing…different from the rest, not to mention tasty. Progressively ripens.

More More More after the jump.

Are the clothes just one size?
Definitely realize there is no such thing as the “one size fits all – lycra/spandex” approach. Sizes 0-2, 3/4, 5/6 and up. I do it all.

Can they be found in-person anywhere in the city?
At the moment, not in this particular city, but elsewhere yes. That’s to change real soon.

Any favorite designers?
I’m fanatic over Vivienne Westwood. The lady is amazing.

What would you suffer through a month-long Ramen diet for this fall?
I think every gal should own a staple pair of frye boots. They pair up well w/ just about anything.

What does the word “stylish” mean to you?
Style should be effortless. It tends to illustrate your mood of the current moment.

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